It is so ironic that one major thing that's influencing coverage of Facebook is the need to get maximal clicks, and also if possible go viral on Facebook, which is indeed one big part of the *real* problem.https://twitter.com/academicdave/status/1068859425744715776 …
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why not? it's the same Facebook data mining idea of building a profile based on available info. it isn't fashion alone, but that's part of the info mining. whole foods vs cracker barrel, so to speak
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Be Best.pic.twitter.com/bmpFt7Efm6
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But the part about discussing Judith Butler with Steve Bannon is sort of priceless.
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Spoken like a guy trying very hard to have fashionable enough hair for his putative foes.
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omg they invented an heuristic from a pattern they saw, how dope.
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Weird article but the gist is useful - our aesthetic preferences are not only some of the first things we are willing to divulge, they are things we enjoy disclosing, and their disclosure is highly meaningful. And so aesthetics make for extremely good and ready predictors.
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What’s more important than our esthetic tastes is *what brands we like,* which is at the root of the story. Americans identify with brands. This is very much in the wheelhouse of
@zeynep ‘s work, which connects capitalism with privacy issues.
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The headline? The article itself goes into details of how certain brand preferences were used as proxies for pinpointing cultural leanings and political messaging.
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