Absolutely. Most companies engagement with users, and the impact of their software is limited to two types. Metrics and UX research. Metrics and the main driver because they create graphs that can be attached to revenue charts. UX research mostly informs design layouts.
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Metrics drive the main behavior of software since that is what is most closely tied to revenue and "success".
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a.k.a. a socio-technical problem
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It becomes a keystone influence. Huge on its own, but with ramifications throughout every other field.
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Yeah, but, humanities, who needs them anyways!?
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That's exactly how I think about it!!
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