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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    zeynep tufekci‏Verified account @zeynep 18 Aug 2018

    Thanks to Facebook, Russia could non-publicly microtarget black voters first with a pic of Beyoncé dancers—captioned “Black girl magic!”—and then with ads urging them to not vote in 2016. Trump campaign also said they used FB to discourage minority voters. https://www.nytimes.com/2018/08/16/technology/facebook-microtargeting-advertising.html …pic.twitter.com/ZR6vLLMAeW

    7:39 AM - 18 Aug 2018
    • 693 Retweets
    • 838 Likes
    • Melanie Paul DeOrd حسن⚔️Hassan Al Afar BLACK CONSERVATIVE Katwest2 Nick Drake Equation Unscene Berlin Berk Brittanie Boyko
    27 replies 693 retweets 838 likes
      1. New conversation
      2. zeynep tufekci‏Verified account @zeynep 18 Aug 2018

        By the way. There is a lot to say about all this, except "we were blindsided." The dangers of micro-targeting were evident, and many academics and others tried to warn Facebook for years. And years. But the whole business model depends on it... ¯\_(ツ)_/¯

        8 replies 139 retweets 444 likes
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      3. zeynep tufekci‏Verified account @zeynep 18 Aug 2018

        zeynep tufekci Retweeted Renee DiResta

        Yes. The ads are mere hooks to find audiences to spread “organically” from. That’s why the terribly belated ad-reform won’t fix it all. Still, should have had it all along.https://twitter.com/noupside/status/1030864046235385856 …

        zeynep tufekci added,

        Renee DiRestaVerified account @noUpside
        The suppression narratives in ads were targeted — the suppression narratives in the organic content remain to be seen. Ads are the tip of how the operation was conducted. Most radicalization/persuasion happens on Pages and in Groups. We don’t have good insights on effectiveness. https://twitter.com/zeynep/status/1030826642149724160 …
        Show this thread
        0 replies 49 retweets 117 likes
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      2. Serious Mullet‏ @AegnorAikanar 18 Aug 2018
        Replying to @debopart2 @jamespgwynne and

        True facts. There’s a big push right now in Ad Tech to be ready for the coming election. There is a lot of money on the table.

        0 replies 0 retweets 0 likes
      3. End of conversation
      1. Rakesh Bhandari‏ @postdiscipline 18 Aug 2018
        Replying to @zeynep

        There were a lot of useful idiots on the American left saying the same thing, abetted by Russian propaganda, in light of Clinton's husband's welfare reform and crime bill despite her Senate record of child care assistance for poor parents and sentencing reform. Useful idiots > RU

        0 replies 0 retweets 0 likes
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      1. K Blank‏ @kjblank80 18 Aug 2018
        Replying to @zeynep

        In the end, is this different than traditional attack ads? Is being too effective a strike? If Facebook. Says these are not effective, then they can lose ad sales. If they are too effective, they get blamed. This is also why I limited my Facebook usage to only people I know.

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. End Qualified Immunity‏ @RobertPresthus 18 Aug 2018
        Replying to @zeynep

        White conservatives and racist institutions in America have been doing the same thing since the Jim Crow era.

        1 reply 0 retweets 1 like
      3. End Qualified Immunity‏ @RobertPresthus 18 Aug 2018
        Replying to @RobertPresthus @zeynep

        ^ not micro-targeting but trying to achieve the same objective of suppressing the Black vote.

        0 replies 0 retweets 1 like
      4. End of conversation
      1. MyKidsMom 🏳️‍🌈 🕊 ⚖️‏ @MyKidsMomBB8 18 Aug 2018
        Replying to @zeynep @slpng_giants

        @facebook is deplorable! Seriously, #deletefacebook

        0 replies 0 retweets 1 like
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