I totally disagree that this study can show this. "Internet non-user" is not a meaningful comparison category for 2016. The whole ecology of information has shifted and everyone is affected—even if you never touched a computer. Hard to measure, sure, but this isn't that measure.
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I agree with your skepticism of any isolation from net ecology, but I also think it's fair to say that television (even if regurgitating net info) was an even better friend of Trump because it amplified all this Trump news/info + spewed its routine oversimplified "wisdom" on them
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TV and internet are not separate like that anymore. TV competes for online stuff or attention; TV incessantly covers whatever happens online and has been for a long time; TV people play to social media and vice versa etc. etc. etc. ~10% non-users not a good comparison group.
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