"Write this many words" or "edit this many pages." Baloney. Depends. Maybe that works for the "coach" (taking your money also works for the "coach."). May not work for you. Depends where you are in your writing anyway. Rigid word counts is like the crash diet industry recipes. 
What I responded to was rigid instructions/guidelines being discussed. So many words for day, only that many words for day, not more, not less, etc.
That's straight up snake-oil—charitable interpretation is someone passing off their own rigidities/issues as writing advice.
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As for writing coaching: after years of being embedded in communities of people who *do* write a lot (and no experience writing before) what I saw was that successfull writers wildly differ. But they all write/rewrite/edit/rewrite a lot. I think hiring editors is a good idea.
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I definitely agree with you on all those points. And those are parallel with all coaching I’ve experienced. Plenty of fitness coaches pass off their rigid dogma as advice. Maybe I over-read but it seemed like you were throwing all writing coaching out with the bath water.
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It’s the one I make an exception for, because good sports coaching is at least possible! I see a lot of rigid, useless writing advice and I was responding to another round of it.