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When he goes out to teach, he actually goes out and makes a painting that he could potentially sell. He also makes *copies* of the more popular ones. If he's doing 3 days per class, 2 days of those painting, and had 10 classes, plus extra days, he could do about 20-30 painting
Let's say only 15 of those can be sold (although I think his hit rate is much higher), but he can do 3 more paintings off 10 of those. So that's maybe 45 paintings at an average of $3000 each? That's $135k. In total, I'm estimating he lost $60k+$40k+$135k=$235,000 in 2 months.
THAT has totally got to suck. Also, the nature of Watercolor classes is you could maybe do them online, but really people would just buy a video instead. The point of a workshop is the artist is there helping in person and critiquing. In person is how a lot make base money.
But, imagine you could pull this off year round, and turn every class into an instructional video after plus paintings to sell. If you're making $250k/quarter doing that, then that's a $1million a year: Teaching watercolor 3 days every two weeks. Amazing.
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