One might also say that Toronto is going to attack another one of America's prides
This is a very big deal Shopify could end up making more money on logistics than on its core e-commerce product But switching a company that only really deals with bits to now deal with atoms is always a difficult transitionhttps://twitter.com/2PMinc/status/1141370044762513408 …
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This and Faire are the Amazon killers
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Shopify (along with others like Faire, Returnly, Passport, Lumi, Shippo et al) is everyone's hope in retail building anti-Amazon alliance the way Instacart is in grocery for the big grocery chains
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Is the fulfillment network actual new warehouses + delivery or partnering with existing ones and adding a Shopify layer on top?
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Partnering
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Most 3PL fulfilment houses are already hooked into the Shopify API, and there are a bunch of 3PL's that are *VERY* good at what they do (no micro-management needed). I think it's much less of a transition into atoms than you'd expect.
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As an ecomm startup you have to find a 3PL that: 1. Will take you on with no/low order volume 2. Has great quality/consistency 3. That can scale up 100x as you do 4. Won't F you to serve bigger clients during holidays Almost impossible to get all 4. But this should do just that.
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It's almost a network aggregation play, with some clever software routing on top. Shopify has the leverage to demand top tier service and pricing with their power/scale, even if the person actually getting that great service and pricing is a tiny brand shipping 100 orders/month.
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Agreed, and as payments and identity starts to improve as a UX across the web, a lot of what Amazon was able to glue together monolithically could start to break back apart into focused layers and slices that are able to work together more efficiently.
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As
@rabois pointed out earlier today; the long tail of retail is looking pretty healthy right now.
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Big week for The North
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wayfair's castlegate has done well but a seismic shift nonetheless
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Going to be hard for them to get rich on fulfillment when their competition like amazon doesn’t mind doing fulfillment at scale at break even pricing
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