Their reasonable fear is the China model, where someone builds a whole platform with its own app store inside their app, and iOS just becomes a commodity container.
Let’s take iMessage for example. Shipped with OS, has in-app AppStore UI (Messenger was rejected for putting games into groups, cause it resembles AppStore too much), conveniently entangled with SMS: oh you can’t send it as iMessage? Let’s send it SMS! https://twitter.com/mjtsai/status/1134204382508191747 …pic.twitter.com/epUNeh7ICu
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