Zack Rota

@zackrota

Brand strategist. Sports fan. Best is when the two can be combined.

London, UK / Toronto, CA
Joined December 2011

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  1. Jun 7

    The new crest is such a good lifestyle play. Feel like it makes it easier to just "wear" the kit and looks much better on Gigi's hoodie

  2. Jun 6

    Really interesting take, and one that is seemingly reflected by the current state of the NHL/NBA playoffs

  3. Jun 6

    The new Nike Training Club app is incredible. Allows anyone, anywhere, anytime to make measurable progress.

  4. May 31

    Interesting that the "global logo" could easily be a soccer badge via

  5. May 31

    Creativity in simplicity. Really like this, on Brick Lane.

  6. May 26

    Think Minor League Baseball teams must have the most creative branding in all of sports:

  7. Retweeted
    May 25

    No matter what you consider to be your favorite sport, Game 7 playoff hockey will beat it every time.

  8. May 23

    Really hoping the + can harness this Cup run into local youth hockey development. Untapped market with big potential.

  9. May 22

    The fact that this role exists speaks volumes to the approach of European clubs

  10. May 16
  11. May 12

    We are the champions. 🏆

  12. May 10

    Good few months, and still much more new biz to announce

  13. May 8

    Amazing season(s) guys. Next year will be even bigger

  14. May 3

    This is a serious wealth of information: Love 's work work both in podcasting & blogging

  15. May 1

    After this month I fear that this obsession with brand purpose marketing is only just beginning..can brands go back to just making good ads?

  16. Apr 28

    Biggest question in light of ESPN's layoffs - who will fix this ageing model? Leagues? Teams lobbying leagues? Networks? Or a new service?

  17. Apr 26

    Still blown away by the atmosphere every time. One of my goals is to help North American teams get on this level of fan love and experience

  18. Apr 20

    Ad agencies, where people who are obsessed with brands refuse to wear anything branded

  19. Apr 19

    Nike's one billion dollar deal with Ronaldo was a bargain. He could have asked for triple that.

  20. Apr 18

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