Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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Replying to @zackkanter
Is there any evidence this is happening at scale? What are the new goods that can sell on Amazon which couldn't in a world with a few manufacturers/distributors/retailers?
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Replying to @nbeaudrot
The average Wal-Mart has around 80k SKUs. Amazon has 572 million.
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Replying to @zackkanter
Actual ASINs sold is maybe 2-4 million first party, maybe 10 million including third party. I don't know what share of that is media, which bloats the number over a retail store. But there's no real revenue in the tail.
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Replying to @nbeaudrot @zackkanter
Yes but the quantity of sales at the 10 millionth item is 1. I want to say at the 2 millionth item it's 1. It's not a sustainable business model for the seller/manufacturer/content creator.
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I know many, many, many Amazon sellers who are proof that this isn’t accurate.
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