Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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Actual ASINs sold is maybe 2-4 million first party, maybe 10 million including third party. I don't know what share of that is media, which bloats the number over a retail store. But there's no real revenue in the tail.
Ok, so if it’s 10 million - that’s 125x the selection of Wal-Mart.