Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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Is there any evidence this is happening at scale? What are the new goods that can sell on Amazon which couldn't in a world with a few manufacturers/distributors/retailers?
The average Wal-Mart has around 80k SKUs. Amazon has 572 million.
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Yes, that's because they can't control their inventory because it's self-service. There's tremendous duplication. The median SKU has zero sales in the past 2 years, zero product recommendations, zero reviews, may not even have a product image on file, etc
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I hear what you’re saying, but it’s extraordinarily unlikely that there aren’t a substantial number of unique or improved items when there is 7,100x the selection.
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Actual ASINs sold is maybe 2-4 million first party, maybe 10 million including third party. I don't know what share of that is media, which bloats the number over a retail store. But there's no real revenue in the tail.
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Ok, so if it’s 10 million - that’s 125x the selection of Wal-Mart.
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