Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
Show this thread
-
As someone who has both worked in CPG and run a 3rd party Amazon biz, I can’t think of any big products that only succeeded b/c Amazon’s “infinite shelf”. It’s all just a million varieties of the same stuff seen elsewhere. Amazon succeeds b/c you don’t have to go to a phys loc.
Depends on your definition of ‘big.’ I personally know dozens of seven-figure businesses that were created because of infinite shelf space.
-
-
Big = Unique, Transformational, or truly Innovative. Not just glorified line extensions or different color schemes.
-
That’s a pretty high bar to market newcomers with limited capital. Goods don’t have to be transformational to be innovative. A new marketing message that imparts emotional benefit is a valid form of innovation.
End of conversation
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.