Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
Show this thread
-
I go back to the third point I made. I think there's too much focus on starting and not enough on staying. It's still early but many will not go far and it usually has to do with securing the audience the brand needs to meet its expectations over time.
I agree - brands may not have staying power. But that’s creative destruction working at scale. Consumers’ needs and preferences are being met at a more perfect rate, and that’s good - even if brands don’t last.
-
-
So on that note, do you think competition should always be maxed out? If gatekeepers evolve as we discussed, and creative destruction accelerates, is it ever too much that is becomes unsustainable in your opinion?
-
In theory, no. I guess that’s because I have a hard time conceptualizing how it could become unsustainable. More specifically: unsustainable for who/what?
- 3 more replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.