Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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Who is doing the discovering in your tweet? The consumer?
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A few thoughts: 1) I might argue that discovery either is or will be harder today than it was on the past. On a percentage basis of brands discovered divided by brands that exist, discovery is only getting harder because of increased competition since it's so easy to start
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Agree - but I don’t think we’re concerned with the relative difficulty. We’re concerned with the absolute number of successful brands. Or, more specifically, that the average fitness of a product (as measured by meeting consumers’ economic needs) is increasing faster than before.
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