Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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I think you're overstating the elimination of the gatekeeper, rather than the evolution of the gatekeeper. Amazon's algorithm is now the gatekeeper—it's much less transparent than a retail buyer, and much more pay to play. Sure, buyers suck, but they are at least understandable.
I agree that there will likely always be a gatekeeper, but it went from being impossible to discover a new brand to merely improbable. That’s a monumental shift.
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Who is doing the discovering in your tweet? The consumer?
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Very similar story to Apple and the App Store. People accuse Apple of anticompetitive behavior, but prior to the App Store, the only way to distribute a mobile app was to land a biz dev deal with a telecom.
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