Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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Final thoughts: biggest threat to continued innovation is Amazon’s ad platform. Once marketers start gaming system, evolutionary process gets extremely distorted. The purpose is to give newcomers a chance to get noticed (otherwise too far down in rankings)...
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...since it is otherwise ~impossible to overcome incumbent reviews and rankings. One option is for Amazon to make reviews ephemeral - reviews are archived after one year. This ensures that reviews are current and that new SKUs have a shot at competing.
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Have been thinking about this recently, as I launched a new Amazon product. Incumbants in the niche with 1,000+ reviews. Ideally, the best product would win, but often consumers want to make a quick buying decision, and thus a valid heuristic is to compare those with most reviews
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Thus your idea about reviews being flushed each year is a good one. Perhaps it can be improved on, but its a good start.
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Also, huge problem with fake reviews...
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So true. Potus needs to open his eyes.
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They might learn from
@StackExchange which has similar problem. They want to surface new answers even if there's a good answer. Because maybe things have changed. How do u give the new answer a chance?Thanks. Twitter will use this to make your timeline better. UndoUndo
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