Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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A time may come where Amazon is stifling innovation, but we are only seeing the beginning of what’s possible with a true marketplace for products. Stopping this redistribution of wealth and power now would be a colossal mistake.
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Final thoughts: biggest threat to continued innovation is Amazon’s ad platform. Once marketers start gaming system, evolutionary process gets extremely distorted. The purpose is to give newcomers a chance to get noticed (otherwise too far down in rankings)...
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...since it is otherwise ~impossible to overcome incumbent reviews and rankings. One option is for Amazon to make reviews ephemeral - reviews are archived after one year. This ensures that reviews are current and that new SKUs have a shot at competing.
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