Critics who think Amazon is killing retail should talk to the millions of businesses/products that were rejected by retail gatekeepers and only exist today because of Amazon’s ‘infinite shelf space.’
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What we’re seeing today is one of the greatest wealth transfers in history from big companies like P&G to thousands of small brands as the (Amazon) market(place) removes the fitness-function-distortion of gatekeepers and passes voting power into the hands of consumers.
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A time may come where Amazon is stifling innovation, but we are only seeing the beginning of what’s possible with a true marketplace for products. Stopping this redistribution of wealth and power now would be a colossal mistake.
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Final thoughts: biggest threat to continued innovation is Amazon’s ad platform. Once marketers start gaming system, evolutionary process gets extremely distorted. The purpose is to give newcomers a chance to get noticed (otherwise too far down in rankings)...
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...since it is otherwise ~impossible to overcome incumbent reviews and rankings. One option is for Amazon to make reviews ephemeral - reviews are archived after one year. This ensures that reviews are current and that new SKUs have a shot at competing.
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End of conversation
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This Tweet is from a suspended account. %{learnmore}
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It's all about the feedback loops. Applies to TWITTER vs FACEBOOK Twitter incentivizes good content because the only reason someone will follow u is for that content. Honest Signaling. But w/ Facebook ppl friend u so u see THEM . FB incentivizes FRIEND'g. Corrupt sig'ing
Thanks. Twitter will use this to make your timeline better. UndoUndo
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