I need a name for the phenomenon whereby, despite the fact that all anyone wants from a restaurant website is the menu, address, phone number or opening hours, the people who make them go for auto-playing sound, animated intros, non-tappable phone number image, etc.
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I'm serious though. Because we all do it (myself included!) — on landing pages, marketing sites, UI generally, instructional copy, onboarding, press announcements, etc. The restaurant sites are just the most obvious and exaggerated examples. I want a name so we can talk about it.
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Replying to @stewart
Restaurants in general are the best examples of common business issues. No restaurant ever went under for being too small. Don’t have too many things on the menu. Long lines mean your prices are too low or you don’t know how to scale.
6:56 PM - 20 Nov 2017
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