The first stirrings of something bigger! I'm seeing no end of addressable markets for Placebo Enterprises.
Idea: Placebo Sleep Tracker, which lies to you 50% of the time that you get bad sleep.
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I've seen some research on studies where they did something similar, people had worse / more tired days after hearing it despite it being fabricated and them having slept fine.
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I meant the other way. When you have bad sleep, it tells you that you slept fine :)
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Your key advertiser being matteress sales companies.
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