Impossible to simultaneously maintain lowest price on 500m+ items. Also, Amazon doesn't set the price. It competes with 3P sellers.https://twitter.com/matthewstoller/status/900844866313355266 …
Amazon puts Prime in buy box bc customers prefer more $ for 2day shipping up to a point. When there is >1 Prime offer, cheaper one gets BB.
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The scenario described in the article is rapidly disappearing as the vast majority of sellers go to FBA / Prime
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That's called monopolization.
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