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zackkanter's profile
Zack Kanter
Zack Kanter
Zack Kanter
Verified account
@zackkanter

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Zack KanterVerified account

@zackkanter

Founder/CEO @ http://Stedi.com  (modern EDI platform) & previously Proforged (acq by Huron Capital), future-enthusiast, occasional blogger, all-around nerd.

Boulder, CO
zackkanter.com
Joined January 2012

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    1. Leo Polovets‏ @lpolovets 7 Jul 2017
      • Report Tweet

      Leo Polovets Retweeted Zack Kanter

      Previously, music & movies were blockbuster-driven hits businesses. Now toilet paper, forks, and oatmeal cookies are winner-take-most, too.https://twitter.com/zackkanter/status/883180699825483777 …

      Leo Polovets added,

      Zack KanterVerified account @zackkanter
      One weird effect of Amazon: most smart people I know have all the same random household items since everyone just buys the #1 rated thing.
      8 replies 33 retweets 78 likes
    2. Eric Young‏ @eric_young_1 7 Jul 2017
      • Report Tweet
      Replying to @lpolovets @zackkanter

      That's always been the case for most consumer goods That's the power of Branding

      1 reply 0 retweets 1 like
    3. Leo Polovets‏ @lpolovets 7 Jul 2017
      • Report Tweet
      Replying to @eric_young_1 @mobile_reach @zackkanter

      I think brand used to be more emotional and anecdotal, but now it's emotional + intellectual b/c of review data. So effect is even stronger.

      2 replies 0 retweets 5 likes
    4. Eric Young‏ @eric_young_1 7 Jul 2017
      • Report Tweet
      Replying to @lpolovets @zackkanter

      Consumer goods & branding went further... it enabled better shelf space & positioning Which further increased sales

      1 reply 0 retweets 1 like
    5. Eric Young‏ @eric_young_1 7 Jul 2017
      • Report Tweet
      Replying to @eric_young_1 @lpolovets @zackkanter

      And branding signifies Trust It was not just emotional. That was the "review data"

      1 reply 0 retweets 0 likes
    6. Leo Polovets‏ @lpolovets 7 Jul 2017
      • Report Tweet
      Replying to @eric_young_1 @mobile_reach @zackkanter

      I meant e.g. Audi was a previously a good brand because of ads, aesthetic, etc. But now even stronger given many online user reviews, etc.

      2 replies 0 retweets 3 likes
      Zack Kanter‏Verified account @zackkanter 7 Jul 2017
      • Report Tweet
      Replying to @lpolovets @mobile_reach

      Ah. I was talking about small ticket items.

      9:31 PM - 7 Jul 2017
      • 1 Like
      • Leo Polovets
      2 replies 0 retweets 1 like
        1. New conversation
        1. Leo Polovets‏ @lpolovets 7 Jul 2017
          • Report Tweet
          Replying to @zackkanter @mobile_reach

          I was too, but just picked Audi as an illustrative example. Could be same for laundry detergent if one gets better reviews than others.

          1 reply 0 retweets 1 like
        2. 3 more replies
        1. Eric Young‏ @eric_young_1 7 Jul 2017
          • Report Tweet
          Replying to @zackkanter @lpolovets

          For small ticket items - I'd argue - brands play an even bigger role

          0 replies 0 retweets 1 like
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