An interesting way to look at the Whole Foods acquisition. Wonder if it's true. I imagine cost to open 431 locations is < $13b? ($30m/loc)https://twitter.com/dkberman/status/875701677504024576 …
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It bought Amazon Fresh DCs in affluent zip codes + huge private label brand. Can't see them retrofitting to distribute non-grocery items.
Plus a customer-centric 'walk-in' culture. That's what makes retail acquisitions so hard for Amazon, most retail culture sucks.
