For those interested in Amazon...TechCrunch published an analysis I wrote as part of our recent investor update.https://techcrunch.com/2017/05/14/why-amazon-is-eating-the-world/ …
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Where did you vet that merchants that use Amazon FBA can originate orders elsewhere and use FBA for fulfillment? Don't believe that's true.
Here: https://services.amazon.com/fulfillment-by-amazon/multi-channel.htm …. Only catch is it ships in Amzn-branded packaging (didn't used to be the case - interesting backstory here).
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PS - ordered one of your pans. Looks like a great product, excited to get it.
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