Good piece but I would argue that the primary reason is the culture: customer obsession, which leads to service-oriented architecturehttps://twitter.com/typesfast/status/864125966011990016 …
Replying to @dam00n @typesfast
agreed! Tried to touch on that here. The genius was/is in creating more customer segments about which to be obsessed.pic.twitter.com/GL4DoWTEUc
11:31 AM - 15 May 2017
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