2. Clearly wasn't done to inflate revenue (=0.12% of tot rev). Also, prob wasn't done purely for 'quality control.' It's a launch strategy.
1. My take on the Hampton Creek situation: it's the equivalent of leaving reviews for your own product. Black hat practice, but many do it.
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3. Common practice, ethical gray area. But when you have outside investors, you absolutely must disclose. No gray area here. That's the rub.
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