I think Amazon's decision to put sponsored products 1st in search results is a horrible, customer-unfriendly missteppic.twitter.com/4p2liZz3PB
Average shopper won't realize it's a paid search result, will click the 1st result, and buy a suboptimal product. Poor shopping experience.
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It worked for Google, but they never claimed to be 'earth's most customer-centric company' - and Amazon doesn't need to monetize search.
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