At what point do consumers begin to care about quality? Seems a trustworthy brand goes a long way in a sea of knockoffs and PL me-toos. #ASM
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@zackkanter that's my point - is a brand like Tylenol more or less powerful in a world when everything is private labeled?
@BillDA less powerful - differentiation is only an illusion. Brands more powerful when they have brand equity + actual product superiority.
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@zackkanter my worry is in a world of unregulated internet mkting, actual superiority is so much harder to prove/articulate. Knock offs lie.Thanks. Twitter will use this to make your timeline better. UndoUndo
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