With a current team of four, I can't honestly imagine any of these
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#2 will happen before you know it (e.g. two people coming back from coffee), and I think it's a good indicator of engagement.
End of conversation
New conversation -
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Seeing your product used in the wild by people you don’t know...

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Even better, see a stranger advocating to another stranger and then explaining how to sign-up/use the product.
End of conversation
New conversation -
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The next level is when all of that happens but you don’t know the person doing it. It’s about as close to an out of body experience I’ve ever had.
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- first time someone moves their family to work for you
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work *with* you
End of conversation
New conversation -
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First time someone get's hired without your involvement and you get to know and value that person.
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The first time I opened a conference room door and found a team doing budget review without me blew my mind. Will remember it forever - what a feeling.
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Also, unexpectedly watching someone purchase your product in the wild, then getting the stripe notification on your phone as the payment successfully processes.
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