They could capture 100% of their data’s value by refusing to by anything ever. Hermit data is worthless!
One reason this whole narrative is catching is that people like to hear / believe that their data is valuable. It makes them feel important, and also makes them feel like they might somehow be able to capture some of that value for themselves.https://twitter.com/AllisonRockey/status/1179015089904656384 …
Yup, yup, yup —> “We ought to know what data is being collected from us and how much it’s worth.”
This was a really interesting interview between @karaswisher Senator Mark Warner 
https://www.vox.com/recode/2019/9/30/20892348/senator-mark-warner-tech-regulation-facebook-twitter-google-data-bot-230-kara-swisher-recode-podcast?utm_campaign=vox&utm_content=entry&utm_medium=social&utm_source=twitter …
https://www.vox.com/recode/2019/9/30/20892348/senator-mark-warner-tech-regulation-facebook-twitter-google-data-bot-230-kara-swisher-recode-podcast?utm_campaign=vox&utm_content=entry&utm_medium=social&utm_source=twitter …-
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Yeah, I wish people understood that the value of their data is ~0 in isolation and even in the context of a product that uses that data, the graph of total value vs number of users is probably an S curve with a very steep middle.
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Recently I've been thinking about our mostly unquestioned assumption that the provider of capital is the only residual claimant. So my data is worthless alone, but you combine it and generate value, do you deserve to capture all the generated value? I'm not sure.
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That and a whole lot of intentionally misleading reporting - the constant metaphor of 'data is the new oil' is particularly irritating. Not even remotely similar.
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Most are more concerned with personal privacy issues
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