“Moat" as metaphor for durable competitive advantage should be retired. Trapped inside a castle, cut off from the outside world, with only a thin strip of water separating us from a besieging enemy who knows exactly where we are and what we’re doing? No thank you.
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Moats are not measured by market share. A business with high market share may have no moat. Moats are measured mathematically on two dimensions as Michael Mauboussin identifies here in this 73 page essay: https://research-doc.credit-suisse.com/docView?language=ENG&format=PDF&sourceid=em&document_id=1066439791&serialid=RojFyPPuyB52GjdsfOiNhlbEB2L63HISLZqSTpL1p48%3d …pic.twitter.com/G8kUk9Sipe
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