Aggregate star ratings on TripAdvisor/Yelp/etc are useless. Wish there was a Chrome extension to calculate NPS (5 star reviews minus 3/2/1 star reviews) of each listing. Would save me a lot of time in Excel.
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Curious what about them you think is useless? From a business' perspective its useful to track because as a potential customer you're more likely to pick a 4.8 star restaurant to go to in an area vs. a 4.3 one. Helpful for the business to manage that first impression
I don’t care what the star rating is - I care about what % of people love it (5 star) vs those who were dissatisfied (1/2/3 star). I go by % of 5 star reviews as a shortcut.
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So you only discount 4's? Seems like this would almost never materially change a large samples "groupings" ... I.e. Tier I vs Tier III
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Got it, good point. I've found the best review for bars/restaurants is: would you go again? That % would be another useful metric to use
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If doing true NPS it’s inherent to the question: How likely are you to recommend x to a friend?
End of conversation
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