Overton windows are the new brand marketing;)
Overton Window: a smart concept that has been co-opted to justify all sorts of absolutely idiotic opinions. “Sure, it’s far fetched. But it’s still helpful to like, push the Overton Window, man.”
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Overton windows are the new window displays, or something.
End of conversation
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Definitely not sending you my memo about using ballot initiatives to shift overton windows after this tweet
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20 percent of the uses create 80 percent of the problems. It’s the Lindy effect...it will persist.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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