Exactly. In the case of our wholesale business, we split the cost with our customers. Retailer will let us increase a few %, not the entire 10. We eat the difference. For e-com, we pass the whole cost on to our customers 
Neither of these are accurate, necessarily. American businesses pay the tariffs - though in some cases, they may be able to pass the costs upstream or downstream.https://twitter.com/jbarro/status/1125072973927452672 …
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Barro refers to "consumers" not "businesses". Walmart, for example, probably passes most of the tariff along to consumers. OTOH, Caterpillar is coping with steel tariffs by: increasing prices, reducing steel content in their machines and laying off American workers.
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