Bringing warehousing and logistics in house (instead of outsourcing to a 3PL) means that e-commerce retailers get to own the entire customer experience. Customer experience is often what sets smaller retailers apart. It's an interesting trend.https://digiday.com/retail/retail-briefing-e-commerce-companies-bringing-logistics-house/ …
Also, ~every 3PL is terrible at even the basics of fulfillment.
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I have to disagree with that generalisation.
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Would love good referrals if you have them. Can send them customers.
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