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So I sat down to write a letter to someone, ended up writing a 23 page essay about the history of Amazon & Walmart, how Amazon isn’t a company - it’s a runaway algorithm - and where it is vulnerable. It’s too long for an article & too short for a book. What should I do with it?
Update: I posted this on my blog.https://zackkanter.com/2019/03/13/what-is-amazon …
I don't know for sure, but I have a hard time understanding how they could justify ads without a customer-centric reason.
Great essay. I was curious to find out how you compare the situation Amazon finds itself in to the same sort of problems that Google has had to deal with in terms of balancing search results with paid ads. Is it a solvable technology problem, or an unsolvable design problem?
The difference is that Google needs to sell ads on its search results in order to survive - on other words, ads are the product that Google is selling. That's not the case for Amazon.
Is the solution to ads another platform? Maybe one to help create ads that best tell the story of the product.
I think the solution to ads is to get rid of them. You have to go through some substantial gymnastics to arrive at the conclusion that ads are good for customers.
Thank you for this - great read! Ref the ads-misstep, curious to hear your thoughts re product placement in physical stores. Walmart would more likely push (as in, give more favorable shelves) Pepsi over Coke if the former has better margins - even if Coke were the better product
Not saying this makes it less of a misstep, but the dynamic is prevalent in physical stores already, and they seem to manage such ambidexterity.
Given so many Walmart employees are on welfare and Walmart shuttered so many mom and pops, "without costing taxpayers a dime" seems questionable. Keen to hear if you have conflicting insight on that. Still reading ...
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