“Amazon will be broken up as follows: http://Amazon.com Amazon Web Services Amazon Fulfillment Services Amazon Marketing Services All services & functionality must be available to external customers. Anyone who defies this will face my wrath.” Bezos, 2002 & Warren, 2019
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1/Amazon doesn't have a monopoly, its probably best characterized as an oligopolist in several separate industries: cloud (aws, Azure, google), online marketplace (50% marketshare), voice (Alexa, Siri, Google).
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