you can argue about execution (and it's a valid argument imo), but once properly calibrated, isn't this just amazon squeezing the supply side of the marketplace for the ultimate benefit of the end customer? seems likely to create a better experience, and lower prices at a minimum
Ads are the first existential misstep that Amazon has made in a decade, and with Amazon’s appetite for capital, it could be nearly impossible to reverse.https://twitter.com/eugenewei/status/1098759965261451264 …
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It’s a poor but lucrative solution to the problem of incumbent category-leading SKUs / new product discovery, and it’s bad for customers because digital ads get gamed and don’t necessarily surface the best products.
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existential probs too strong of a word, tho
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I think it is existential. Won't kill I'm a few years. But meaningfully shortens number of years it'll be dominant
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1/Commingling and ads seems like mistakes from Amazon. On the other hand, there's this whole private label effort/platform. Maybe it's part of the same strategy? "Everything private label" ?
Thanks. Twitter will use this to make your timeline better. UndoUndo
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