Antifragile. Most founders habitually structure symmetrical bets...it’s no wonder that the vast majority fail. Particularly in the B2B space, you can structure most bets with asymmetric upside and have a ~guaranteed good outcome if your market is huge and you know how to focus.
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What would you say an example of an asymmetric b2b business strategy would look like
Don’t bet the company, ever. Then find bets with large or unlimited upside. Difference with consumer is that you often can’t win with a more conservative strategy because you’re in a daily knife fight with competitors.
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I mean b2b can still be highly competitive and there are a lot of saturated markets right now. I think if you want to be anti fragile you should be looking to be asymmetric in terms of financing if you can bootstrap you can take more chances and have more upside
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I would optimize for more capital, more control, and lower burn instead of optimizing for dilution. 1) Don’t run out of money, 2) don’t get fired, 3) find product market fit.
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