1. Good to great (Jim Collins) 2. High output management (Andy Grove) 3. How to win friends and influence people (Dale Carnegie)
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1. Marketing management by Philip Kotler. 2. Brand management by David Aakaer 3. Advertising by David Ogilvy
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Zero to One, Venture Deals. I don’t know if these qualify, they are relatively new, but im sure they’ll be enduring!
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