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3. All of their peers are worried about lock-in. It’s better to be mediocre, die slowly, and have it be everyone’s fault than it is to do something different & have it be your fault. “No one ever got fired for going multi-cloud” is the new “no one ever got fired for buying IBM.”
4. Cloud computing lock-in really is different. In nearly every other industry, lock-in leads to price gouging or service degradation. But because Amazon is always trying to offer more and charge less, *all the providers* have to adopt this strategy.pic.twitter.com/jvL3M1JaB6
