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zackkanter's profile
Zack Kanter
Zack Kanter
Zack Kanter
Verified account
@zackkanter

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Zack KanterVerified account

@zackkanter

Founder/CEO @ http://Stedi.com  (modern EDI platform) & previously Proforged (acq by Huron Capital), future-enthusiast, occasional blogger, all-around nerd.

Boulder, CO
zackkanter.com
Joined January 2012

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    Zack Kanter‏Verified account @zackkanter 25 Oct 2018
    • Report Tweet

    Zack Kanter Retweeted Bryce Roberts

    Ads might be Amazon’s only Achilles heel. The rationale is it helps surface new products, but it just corrupts the marketplace. The best way to handle this is to purge reviews on a rolling 1-year basis. Addictive, high-margin revenue that hurts the customer is worrisome.https://twitter.com/bryce/status/1055599381926182913 …

    Zack Kanter added,

    Bryce Roberts @bryce
    Ads within Amazon are now a $2B+ per quarter business growing at nearly 125% 😳 pic.twitter.com/tSWsJYAUhP
    7:47 PM - 25 Oct 2018
    • 2 Retweets
    • 44 Likes
    • 🍺 寝瓶 🍺 Josh Lillys News Ryhan Florent Crivello 🌐 Turner Novak 𝕄 𝕀 𝕃 ℍ 𝔸 𝕌 𝕊 Marlo Major Daniel Copeland
    5 replies 2 retweets 44 likes
      1. New conversation
      2. Sachin Rekhi‏ @sachinrekhi 25 Oct 2018
        • Report Tweet
        Replying to @zackkanter

        Do you feel the same way about Google search ads?

        2 replies 0 retweets 0 likes
      3. Zack Kanter‏Verified account @zackkanter 25 Oct 2018
        • Report Tweet
        Replying to @sachinrekhi

        Yes, but tempered by the fact that ads are necessary for Google to provide service. Another way of saying this is that ads are Google’s product. Not the same for Amazon.

        0 replies 0 retweets 5 likes
      4. End of conversation
      1. Adam‏ @AdamChudy 25 Oct 2018
        • Report Tweet
        Replying to @zackkanter

        Ads are what let the vast bulk of new products surface on the platform. Otherwise the algo would always favor old incumbents, problem is when they overwhelm the whole 1st page with them.

        0 replies 0 retweets 1 like
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      1. Adam‏ @AdamChudy 25 Oct 2018
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        Replying to @zackkanter

        Amazon has also made it much to hard to get new reviews to purge on a 12 month basis. For the slower moving products on the site they’d never manage to get more than a dozen without cheating the system.

        0 replies 0 retweets 0 likes
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      1. Kushal Bhagia‏ @kushalbhagia 25 Oct 2018
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        Replying to @zackkanter

        Isn't Twitch revenue a large chunk of this ?

        0 replies 0 retweets 0 likes
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      1. Miles Penn‏ @msjpenn 25 Oct 2018
        • Report Tweet
        Replying to @zackkanter

        Amazon has a separate ad product for using their data to advertise on other platforms as well I believe. Is there a breakdown if it’s on-site for a search listing vs. selling your data for targeting?

        0 replies 0 retweets 0 likes
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