As a result, it's hard to be public about what VCs don't like, as most funds make exceptions. E.g. if I hate adtech, I won't say that because I'd invest in anything if I *really* like it. But then founders are justifiably annoyed that there's not enough info for prioritizing VCs.
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every firm or fund has a thesis with accompanying “check boxes”... seems more often than we’d think they make exceptions. That’s why you can’t just pair a startup with a perceived VC fit. There are always exceptions.
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