1/It’s possible that tariffs might actually “work” in cases like Apple (tons of cash to repatriate & enough scale to run an automated US factory). But man, it’s going to devastate small business. Ex: avg auto parts brand does 7% EBITDA. 25% increase in COGS and you’re dead.
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well said. but even *large* co's in low margin verticals (furniture, specifically) won't able to absorb, either. were working with a lot of co's to evaluate supply chain options, but at some point its going to be a game of price increase chicken or consolidation, to your point
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