Zack Kanter Retweeted The New York Times
Absolutely brilliant engagement move - deputizing millions in a ""real life, important"" game of Pokemon Go against a ""real"" villain. Easily the smartest news marketing tactic since NYT's 'Your Evening Briefing,' which made normal people feel important enough to be 'briefed.'https://twitter.com/nytimes/status/1042088054939443200 …
Zack Kanter added,
5:11 PM - 18 Sep 2018
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