Paul Graham unintentionally captured my biggest problem with the default behavior of free markets: "What people need is healthy food. What people buy is unhealthy food. If you're a business, which one do you want to do?"
One observation from when I was in the food industry: "Healthy"as a marketing buzzword since it's arbitrary. Businesses labeled healthy (Non-GMO, GF, etc) food full of sugar, oil, etc. Consumers satiated biological drives for fat and sugar but felt psychologically good about it.
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That's how businesses address the need for healthy and the want for unhealthy. Ethically, I'd work on producing healthy food that tastes unhealthy.
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