Culture is not arbitrary. Memes are not arbitrary. No metaphor will resonate like war, even among people (and generations) who have never seen battle. War is our ancestral heritage. No pitch meeting or clever brainstorming session can negate this. Go ahead and try — won't work.https://twitter.com/arothmanhistory/status/1244254393878360064 …
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and yet we're still gonna think about it terms of war, when we turn to metaphors.
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If anything we have not taken the metaphor seriously enough, given the need quickly and rapidly re-orient our economies and day to day life to the new threat. Ancestral stuff aside, war is the best reference point in living memory to describe what we have to do.
End of conversation
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