It should be easy to know when you’ve found the official YouTube channel of a creator, artist, brand, or public figure. So in late October, we’re updating what it means for channels to be “Verified” w/ new eligibility criteria & a new look. Details → https://yt.be/help/3QfB pic.twitter.com/JXOvMbkbns
And, while all the channels owners are in panic, I, as a viewer, don't understand, why should it "be easy" for me. Or why should I care at all ?! I just pus something into the search fiels and watch what it has been brought before me. Original or not. :-\