Picture going up to a local pizza shop and saying, "How will you ever do well if you have no plans to scale to be a national chain?!" That's a lot of tech's attitude toward starting a business, and it's really quite silly when you compare it to other industries
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One thing worth noticing about this example: In this context, a local pizza shop can be a treasure in a community-- much higher quality, better customer service, and much better for their community than the big chains are. That also translates into the tech industry in many ways
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We talk about the quality degradation that comes with scaling a company big, both in terms of ethics and product, in other industries all the time.
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One surprising thing to me about running a business has been the sigh of relief from customers when we say we've got no plans to scale big & no investors. Just telling them that and saying we're fully funded by customers has been a compelling part of our sales pitch.
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Even with all this tech industry hype about scaling big and being unicorns, a customer doesn't care that there's a slim chance you could be making billions of dollars, they just want the product they like and depend on to keep being good and be stable.
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I've experienced exactly the same thing at @tildeio. To customers, "taking VC $" or "trying to scale big" is highly correlated with "won't be around in 18 months"
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